Since Buscapina is a  brand for stomachaches with more than 90 years in the market, highly positioned in terms of awareness but regarded as old-fashioned by younger audiences, it needed a complete conceptual and narrative reinvention. We came out with the concept Stomachache is attributed to everyday emotions and produced 9 hero videos updating the campaign’s visual column: a knot made out of everything that makes you worried, stresses you out or upsets you.