Inspired by horror movies, and the fact that sunspots are truly scary, we follow the dynamic duo Chingu Amiga and Daniela Rodrice on an adventure for the Vitamin C line.

Under the concept “No te manches por el sol”, a Spanish slang expression that doubles as both “no way” and literally “don’t get stained/marked,” we showed how, with the help of Super UV Sunscreen and Vitamin C Serum Express Aclara, people’s worst skincare nightmares can come to an end.

The campaign also played with the idea that fear doesn’t only come out at night. While horror stories traditionally unfold in the dark, we flipped the narrative to highlight an everyday truth: sometimes the scariest thing isn’t lurking in the shadows, it’s the sun. By reframing the threat, we turned sun damage into the real “monster” and reinforced the importance of daily protection.

As Creative Director, my role went beyond overseeing the concept. I collaborated on the script, incorporating classic horror references, and developed ideas for the digital capsules. I also created the campaign’s visual direction, directed and retouched the final imagery, and ensured the perfect balance between two worlds: beauty and horror.