Del Valle Fizz is a beverage that brings together the best of two worlds: fruit juice and sparkling water. The campaign was built around a simple question: what happens when you mix something you like (fruit) with something you love (bubbles)? It takes the experience to another level.

This playful idea shaped the entire platform, even turning the phrase “enjoy it” into “fizz-joy it,” because everything is better with bubbles.

For this 360° campaign, I led the art direction across print, film, and social, helping define the visual language for the launch of the product. I also developed a comprehensive 100+ page visual toolkit with guidelines to ensure consistency across all campaign executions. The project took over six months to complete before launching in early 2023, and included the creation of the full suite of digital assets for paid media, supporting the campaign’s rollout across multiple platforms.