Two agents. One mission: protecting Mexico from UV damage with the help of Super UV.

As the effects of UV and UVA rays continue to impact the skin of millions across the country, Garnier launched its most important mission yet: turning sunscreen into an essential part of everyday life in Mexico.

Inspired by classic spy movies, we recruited actor Juanpa Zurita and streamer Samy Rivers as the lead agents behind the launch of Super UV. Through a series of entertaining capsules, the campaign educated audiences on the dangers of sun exposure, the differences between UV and UVA rays, and the correct way to apply sunscreen, transforming skincare education into an action-packed mission.

As Creative Director on the campaign, I led the development of the creative concept and oversaw its execution across the project. I also designed the set, developed the campaign logo, and created the poster used as the key visual, along with the illustrated identities for each agent.